Seinfeld wowed Super Bowl viewers in 2012 in a commercial featuring the future Acura NSX, kicking off a unique relationship that continues to show why Acura stands out from the luxury crowd. Acura is now the sole sponsor of Seinfeld’s webseries “Comedians in Cars Getting Coffee,” and the comedian goes into detail about the experience in a recent interview in Bloomberg:
“Acura said, ‘We’re not going to interfere with the show.’ Other people did not say that.”
Seinfeld also says that he regularly communicates with Honda’s U.S. marketing chief, Senior Vice President Mike Accavitti, to share ideas for upcoming episodes. If you haven’t checked out the show yet, now’s the perfect time (you can watch it at http://comediansincarsgettingcoffee.com/). As Acavitti says, “He’s always generating ideas for us, to help him add greater value to our partnership. I can’t go into greater detail, but you’re going to see some stuff this next season.”
Pushing the boundaries of the ordinary is just part of the job for Acura. Visit DCH Montclair Acura to see how you can bring this unique style to your own driving experience.
